The eCommerce industry is one of the most competitive yet lucrative industries in the world. In order to be successful, businesses need to find ways to stand out from the competition and attract customers. In truth, that’s the difference between a successful eCommerce business and one that fails.
So if you’re looking to take your eCommerce business to the next level, here are some tips on how to grow eCommerce sales:
1. Get the right eCommerce platform
A well-designed e-Commerce platform can make a big difference to your business. It will make your store look more professional and make it easier for customers to find what they’re looking for.
Cleverbridge offers a first-class eCommerce platform that is designed to help businesses grow. It’s an easy-to-use platform that comes with all the features you need to succeed online. But that’s just one step in the process.
2. Offer free shipping
Free shipping is one of the best ways to encourage customers to buy from your store. When employing such a strategy, however, businesses need to make sure that they’re not losing money in the process.
The best way to do this is to offer free shipping on orders over a certain amount. This encourages customers to spend more in order to take advantage of the free shipping while still allowing you to make a profit.
3. Have entry-level products
When customers visit your store, they should be able to find products that suit their needs and budget. This is why it’s important to have entry-level products available.
Not only will this attract more customers, but it will also give you the opportunity to upsell them to more expensive products later on.
4. Leverage scarcity tactics
People are more likely to buy a product if they think it’s in limited supply. This is connected to the supply and demand economic model, and it’s something that businesses can leverage to increase sales.
There are a few different ways to do this. One is to use an urgency timer on your website. This countdown timer creates a sense of urgency and encourages people to buy before the timer runs out.
Another way to leverage scarcity is by showing that there are only a certain number of items left in stock. This creates a sense of urgency and encourages people to buy before the product sells out.
5. Run promotions regularly
We all love good discounts, which is why promotions and discounts are such powerful marketing tools. Not only do they attract customers, but they also encourage people to buy more than they normally would.
When running a promotion, it’s important to make sure that you’re not discounting your products too much. If you do, you’ll end up losing money in the long run. It’s also important to target your promotions so that they attract the right kind of customer.
6. Offer different payment options
Different customers have different preferences when it comes to payment methods. Some prefer to pay with credit cards, while others prefer PayPal or bank transfer. The more payment options you offer, the more likely you are to attract customers and make a sale.
7. Use product videos
Product videos are a great way to show customers what your products are all about. They’re also a great way to build trust with potential customers.
When using product videos, it’s important to keep them short and to the point. People have short attention spans, so you need to make sure that you’re getting your message across quickly and effectively.
8. Make use of the anchoring technique
The anchoring technique is a pricing strategy that businesses can use to increase sales. It’s based on the idea that people are more likely to buy a product if it’s priced lower than it normally is.
For example, if you’re selling a dress for $100, you could use the anchoring technique by offering it at a 20% discount. This would make the dress appear to be a better deal, and people would be more likely to buy it.
To use this technique effectively, make sure to display the original price prominently. This will make the discount seem even bigger and more enticing.
9. Ask for customer reviews
Customer reviews are a great way to build trust and credibility with potential customers. They’re also a great way to show off your products in a positive light.
When asking for customer reviews, it’s important to be honest and transparent. Don’t try to game the system by only asking for positive reviews. This will only hurt you in the long run.
10. Make it easy to contact you
When customers have questions or problems, they should be able to contact you easily. This is why it’s important to have your contact information prominently displayed on your website.
You should also make it easy for customers to contact you through social media. This gives them the opportunity to reach out to you in a way that’s convenient for them.